Client News Blog

The Urban Redevelopment Authority of Pittsburgh has again funded the Strip District in 2009 to offer Marketing Snapshots for their business owners. This is yet another vote of confidence for the ever evolving product that was first developed in 2007 by RS&A.

This low cost and concise analysis-with-recommendations has been very well received by the 19 businesses that have participated. (customer reviews PDF)

In 2009 the Strip District will provide 4 Snapshots to its businesses; the first two were Pittsburgh Water Limo and the Right By Nature natural foods grocery.

initial website rebranding

With his 20-year old, award-winning Master Remodelers moving in new directions—including Green ones— president Regis McQuaide sought fresh marketing expertise for his vision.

First, RS&A provided Master Remodelers some important marketing and rebranding foundations: a Marketing Snapshot, a brand audit, a search engine audit and a geo-coded map of customers [PDF]. The team then moved on to produce:

Again in 2009 Randy performed the annual evaluation of progress on the planned Strip Market Hall [PDF] for the U.S Department of Health and Human Services for it’s funding for this project. The report was produced in collaboration with the staff of Neighbors in the Strip.

In 2005 he had assembled a team to conduct a feasibility study for the project. Finally, in 2010, after years of negotiations, the Pittsburgh Public Market is scheduled to open in June, including the possibility that a portion will open in the Fall.

Starting in mid-January, Randy and several neighbors volunteered their marketing talents to raise funds for the victims of a January fire in their Deutschtown neighborhood. The details of the campaign were described in a blog post on this site and on a fund raising website temporarily created for the campaign.

The efforts generated $5,000 for the victims, 500% more than originally predicted. While hundreds of individuals contributed, large gifts from a local church and another nonprofit made up more than half the total. The funds were delivered directly to the families affected. This campaign is about neighbors helping neighbors, a strong virtue of this Pittsburgh community.

This vacation real estate marketing project launched in 2007 and continued into 2008. Working with B. James Branding Group, Randy collaborated to produce for Second Homes at Deep Creek Lake:

• • a 2008 marketing plan and budget
  • a 3-part direct mail series for Q1 & Q2
  • a multi-piece new sales kit

Three direct mail pieces went to the wealthiest Top 5% of households in Baltimore, Washington DC and Pittsburgh.