Client News Blog

We’ve just updated the look (and messaging) of a client’s website with a new, second animation.  It features not only his upscale work, but several points of marketing differentiation from his competitors.

While this upscale remodeling contractor’s website was originally built in 2009, it never really featured his work unless you drilled down into the site.  Now that’s all upfront, focusing more strongly his online marketing message and targeting his upscale market more precisely.

On February 13^th, Randy Strothman premiered this Powerpoint-type presentation to 60 businesses at the Regional Learning Alliance in Cranberry.  The setting was a half day workshop for businesses wanting to contract with the Federal government; this was the first workshop to ever include a social media component.

Now that we have this richly illustrated, updated Social Media Marketing for Business presentation, we’re offering to share it with you.

In 2008, we began building a multi-faceted marketing strategy for The Park House.  It launched with a new website, e-newsletter, weekly events blog and calendar, and a Facebook page. Last December we enhanced his social media by adding Twitter and Hootsuite to make posting to both easy. Read more about it in our portfolio on Internet Marketing.

We’ve also produced print materials, including event posters, tabletop promos, an in-house promotional video and menus. This week we launched a simple, low cost campaign to attract Pittsburgh visitors.  It’s a whole new market with a simple, low cost way to reach them.

Over the years, as social media and Internet opportunities have expanded, we’ve updated our event promotion strategies. Last Spring we created a campaign for “A new Star is born” open house/tour for a client that generated 250 visitors over two afternoons. And in the Fall of 2011, a multi-faceted marketing strategy delivered more than 750 people to a community house tour.

We’ve launched a new marketing campaign in August for award-winning Master Remodelers that runs up to the late September tour weekend—an event that will hopefully generate several qualified leads.

While many people think of advertising first in strategizing about marketing, one of the oldest tools in the marketing toolkit is public relations.

Good PR has a power that advertising does not and serves a different strategic purpose.  It’s more about building trust, relationships and perceptions.

Take a look at how we define Public Relations and how we bring success to our customers. (Click to go to the page.)  We also recently created a page on our Internet Marketing strategies, which includes Public Relations strategies, and set up our own YouTube channel.