Client News Blog

In June, Randy Strothman partnered in a FlexTeam with New Perspective and Brian James to work with a luxury vacation condo real estate developer in western New York.  This new marketing contract resulted from a blog posted here last summer about a similar real estate marketing project for a client in Deep Creek, MD… and discovered by the client’s a Google Alert.

The development was moth-balled in 2008 when the real estate market collapsed quickly, including for luxury resort vacation homes.  In late 2009 the development team cautiously began planning a relaunch of the project with new vision and optimism and a search for marketing expertise.

It’s an amazing world of new media, high tech marketing strategies today. Yet, Richard Branson of Virgin Atlantic brought to our attention a low tech, surprising one that made us chuckle—how Virgin turned a theft problem into a smart, fun and viral marketing strategy. Branson video clip.

Something similar happened with a simple, low cost promotion Strothman Associates did for a great client in Pittsburgh—The Park House tavern.  Customers stole it… and we called it a nice compliment!  Find out more about this amusing, insightful story… plus the power of Google Calendar.

As 2009 comes to a close, two brand new Strothman Associates client websites are ready for work in 2010 in the Pittsburgh market. Both are online and going through fine tuning—a website is always a work in progress as part of a larger marketing strategy.  Four additional website rebuilds happened earlier in the year, each with it’s updated messaging, unique challenges and budget limitations. Each was built or rebuilt by a custom FlexTeam chosen for talent, chemistry and cost.

In late July, Regis McQuaide, president of Master Remodelers, gave the go ahead to RS&A to build a new website. The new effort is driven by two forces: 1) McQuaide’s new “green” services and certifications and 2) a rebranding effort launched in 2008, but not yet applied to the site.

Six weeks before the 2009 Pirate opener, Pittsburgh Water Limo chose Randy Strothman and Brian James to promote their shuttle service to the games. A fast track project, the initial work focused on upgrading the branding of Limo, then implementing of a variety of marketing strategies

In early March Randy had completed a Marketing Snapshot for Pittsburgh Water Limo. This new promotional effort is a direct result of the planning and recommendations included in the Snapshot.