Branding & Identity
Logos and Word Marks
Are you ready for an identity, brand or logo refresh? Want to stand out in the cluttered marketplace? Randy Strothman & Associates develops branding, logos, wordmarks and identities for businesses and nonprofits, including startups. logo samples [PDF]
Refresh and invigorate your brand!
In the case of a home remodeling contractor, the Associates FlexTeam also developed an innovative icon system to visually represent the 4 Key Messages of his rebranding effort. More about rebranding a small business.
In the specialized area of community and Main Streets branding, read our informative blog for insights about your community. Get with the marketing channels of 2010.
Branding: The Big Picture
Brand and message consistency are critically important foundation for marketing both businesses and nonprofits. But what is a brand?
A Brand is more than logos, taglines or clever ads. A brand represents a unique and enduring bond between a marketer and its targeted audience.
A Brand is a promise of value to its markets and a source of pride and unity for its employees. It is an assurance of quality and consistency— a guarantee that the brand will deliver as promised each and every time.
Also check out this interesting blog post: A Brand is a Promise
[learn more about Brands at Free Stuff here]
Brand Consistency Example
We created and rebranded several marketing tools for a physician: brochure, gift certificate, mailer, magazine ads, referral card, open house invitation and radio spots. Result: consistent branding synchs with the style of a new aesthetic service and office. view branding samples [PDF]