Branding & Identity

Logos & Word Marks

Are you ready for an identity, brand or logo refresh? Want to stand out in the cluttered marketplace? Randy Strothman & Associates develops branding, logos, wordmarks and identities for businesses and nonprofits, including startups. (click to see branding examples)

NEW for 2011—our iPad branding portfolio tour

Sure we’re touting successes with branding examples and stories, but we guarantee that you’ll come away with new ideas. It’s worth 15 minutes of your time to see what works in this colorful, strategic presentation. We’ll even let you drive the touch screen if you want.

Refresh and invigorate your brand.

In the case of a home remodeling contractor, our Associates FlexTeam also developed an innovative icon system to visually represent the 4 Key Messages of his rebranding effort. More about rebranding a small business.

In the specialized area of community and Main Streets branding, read our informative blog for insights about your community. Get with the marketing channels of 2011.

Branding: The Big Picture

Brand and message consistency are a critically important foundation for marketing, for both businesses and nonprofits. But what is a brand?

A Brand is more than logos, taglines or clever ads. A brand represents a unique and enduring bond between a marketer and its targeted audience. A Brand is a promise of value to its markets and a source of pride and unity for its employees. It is an assurance of quality and consistency— a guarantee that the brand will deliver as promised each and every time.

Also check out this interesting blog post: A Brand is a Promise

[learn more about Brands at Free Stuff here]

A brand consistency example

We created and rebranded several marketing tools for a physician: brochure, gift certificate, mailer, magazine ads, referral card, open house invitation and radio spots. Result: consistent branding synchs with the style of a new aesthetic service and office. view branding samples [PDF]

And then there’s Google!

Google has a logo that pretty much everyone recognizes. Yet, on their website they proudly share what they call Google “doodles.” Plus they display “fan logos.“ Cool, but what happened to logos locked in cement for decades? Google changes everything!!!

Samples of our Identity and Branding work

Each one of these clients has a story and a case study. Get an in depth demo of our branding and marketing efforts on an iPad.