Everybody likes free stuff, including us!
Here are 5 pieces we’ve created over the years—plus some things borrowed—to simplify your understanding of marketing opportunities and issues: (note: these are all PDFs)
The Marketing Toolkit— an array of promotion opportunities that can be adapted to almost any business or nonprofit. —————>
What is a Brand?— some definitions that may help or confuse about this enigmatic concept. You be the judge. [ read more about Brands on this site ]
Marketing Basics— a collection of time-tested marketing guidelines and insights
11 Critical Marketing Questions — questions that launch the Marketing Snapshot process; ones that every business needs to answer.
Business Launch Basics— a checklist of marketing considerations, strategies and tactics for business startups.