Marketing Blog

This week on Studio 360 I heard the most amazing performance by Sarah Jones, an accomplished actress and writer with one-woman shows on Broadway. During this program she skillfully slipped in and out of various character roles, demonstrating the rich variety of peoples in our American tapestry. (MP3 Studio 360 playback)

What particularly amazed me was the ease with which she shifted from one to the other and captured an essence of each…  often stimulating vivid images already stored in my brain over the years.

Today a friend linked me to a hilarious video about a senior citizen trying to get ready for the conversion of all TVs to HDTV/digital in 2009.  As I watched, I thought of my parents who got their first computer last year and still struggle to do what I consider to be the simplest things.  Mom suffers from “wild mouse” syndrome, which makes doing anything on a computer difficult.

After a couple of decades in the business, I continue to be amazed at the opportunities to learn even more about the dynamic world of marketing.  In this world it’s all about choosing the right target, the right message, the right media and the right time.  And the internet is changing the game so rapidly.

The Irony is that this marketing site has been up for a year, riding on a blogging platform.  And I haven’t ventured into blogging in that time.  I’ve recommended blogging to my marketing clients, but have never done it before!  OK, here we go…  THE GREEN THING…