Marketing Blog

Go see AVATAR.  It is totally amazing!! The world James Cameron and his remarkable animators have created with their technological innovations is just filled with magical and mind blowing imagery. Loved it!  Surprise, surprise, the promos on TV feature the battle scenes. But the real magic is in the beautiful world that is threatened with extinction. And spend the extra few dollars to see it in 3-D.  Avatar’s advanced technology is symbolic of the “brave new world” born of the last decade.

In urban community redevelopment, often you’re either pushing for something or pushing against something else.  Sometimes you’re doing both simultaneously.  It’s the yin and yang of the process. In this case it’s a push back by neighbors against an proposed intrusion into a public, historic park on the Northside of Pittsburgh by a utility company.  See 2010 updates below

POSTSCRIPT on September 28th:

Many of the things that people feared would happen during the Summit did not because of the extensive precautions the City and others took.  In addition, Pittsburgh received extensive positive publicity around the world—a huge marketing success.  Perhaps our image has changed for thousands of people.  We’re breathing a sigh of relief as things return to normal.

ORIGINAL POST FOLLOWS…

Want to do something different this summer and save money too? Pittsburgh Water Limo created two new packages that offer fun ways to enjoy attractions along Pittsburgh’s riverbanks: The Weekend Loop and Pirate Ticket Packages. [more at Pittsburgh Happenings on Blogspot]

In addition to the usual strategic and creative challenges of creating any website, building one by a committee of volunteers for a whole community—of many opinions!—adds some additional layers of complexity. Here is the solution we came up with for the new Deutschtown community website.

My personal assessment is that it turned out very well considering the volunteer-driven, multiple personality process.  I’d still like to see a few “missing teeth” filled in. And I’d like to see a more consistent writing style throughout—the inconsistency is a result of a variety of contributors from the committee. Maybe a stronger social media strategy going forward.  Etc.  Nevertheless, the site does a pretty good job of branding the community and demonstrating the benefits of living, working or playing here.