December 30 2013
September 17 2013
Even for Apple, historically known for dramatic launches of new products, it’s about the day-to-day delivery of superior products and services. If you’ve been to an Apple store, you’ve seen the gold standard for customer service; likely product too.
We say, unless you offer quality in both, then spending marketing dollars is like “eating soup with a fork”—your money just slips through without any ‘satisfaction.’ It’s a waste of effort and dollars. That said, what are the day-to-day, not dramatic, activities of solid marketing?
May 27 2013
As a result of his (and some of our efforts), his revenues have jumped 20% each year for the last 4 years. How did that happen?
March 9 2013
For our award-winning remodeling client, we’ve used a number of online marketing techniques to drive people to their website. Our newest experiment with Houzz.com is showing surprising results quickly, with “quality visits” to his website—i.e. people spend quality time there. Facebook ads have been a huge disappointment in recent months, generating poor quality website visits, even though the quantity is impressive.
The online marketplace is always evolving. Smart marketing means creative experimentation as well as vigilance about online ROI data.