September 17 2013
Even for Apple, historically known for dramatic launches of new products, it’s about the day-to-day delivery of superior products and services. If you’ve been to an Apple store, you’ve seen the gold standard for customer service; likely product too.
We say, unless you offer quality in both, then spending marketing dollars is like “eating soup with a fork”—your money just slips through without any ‘satisfaction.’ It’s a waste of effort and dollars. That said, what are the day-to-day, not dramatic, activities of solid marketing?
May 27 2013
We believe in empowering clients when possible by setting up marketing platforms that they can/could take command of. Not many do, though.
But Zamir Zahavi most definitely has taken command of his Internet marketing. And he is constantly refining his business and brand—“Pittsburgh’s oldest and friendliest tavern.”
As a result of his (and some of our efforts), his revenues have jumped 20% each year for the last 4 years. How did that happen?
March 9 2013
For our award-winning remodeling client, we’ve used a number of online marketing techniques to drive people to their website. Our newest experiment with Houzz.com is showing surprising results quickly, with “quality visits” to his website—i.e. people spend quality time there. Facebook ads have been a huge disappointment in recent months, generating poor quality website visits, even though the quantity is impressive.
The online marketplace is always evolving. Smart marketing means creative experimentation as well as vigilance about online ROI data.
October 30 2012
Welcome to others, too! We actually have two blogs right here on our Randy Strothman & Associates website: this ‘Marketing Blog’ and a ‘Client News’ blog.
In addition, we blog for an upscale, award-winning remodeling contractor. In both cases, blogging is part of a multi-faceted marketing strategy, of which Internet Marketing is a critical piece.
In this post, we offer you a short sampler of our most popular posts with marketing insights, tips and research going back 3 years.
October 11 2012
In December of 2010 we documented that social media—Facebook and LinkedIn—were bringing much better visitors to our and two clients’ websites. (read the story) Google Analytics showed they stayed much longer and bounced much less than the average visitor, which is what you want for website traffic.
Well, the Internet is an ever changing, dynamic marketplace. Is there a negative trend unfolding today for Facebook referrals to websites? Does that mean to abandon Facebook marketing?