Marketing Blog

For our award-winning remodeling client, we’ve used a number of online marketing techniques to drive people to their website. Our newest experiment with Houzz.com is showing surprising results quickly, with “quality visits” to his website—i.e. people spend quality time there.  Facebook ads have been a huge disappointment in recent months, generating poor quality website visits, even though the quantity is impressive.

The online marketplace is always evolving. Smart marketing means creative experimentation as well as vigilance about online ROI data.

Welcome to others, too!  We actually have two blogs right here on our Randy Strothman & Associates website:  this ‘Marketing Blog’ and a ‘Client News’ blog.

In addition, we blog for an upscale, award-winning remodeling contractor.  In both cases, blogging is part of a multi-faceted marketing strategy, of which Internet Marketing is a critical piece.

In this post, we offer you a short sampler of our most popular posts with marketing insights, tips and research going back 3 years.

In December of 2010 we documented that social media—Facebook and LinkedIn—were bringing much better visitors to our and two clients’ websites. (read the story)  Google Analytics showed they stayed much longer and bounced much less than the average visitor, which is what you want for website traffic.

Well, the Internet is an ever changing, dynamic marketplace. Is there a negative trend unfolding today for Facebook referrals to websites?  Does that mean to abandon Facebook marketing?

Simply ask for a presentation of “Facebook For Business,” originally developed for the 2012 Entrepreneurial Growth Conference at Duquesne University.

Revealing our multi-year experience with Facebook business Pages and Facebook ads, it’s 20-25 minutes long and has more than 100 visuals.  Of course questions and discussions are welcome; we can share it with groups or individuals.

FYI, Facebook is part of our multi-faceted marketing strategies for clients.  Read more about our Internet marketing strategies here.

Our FlexTeams have been using several user-friendly, newer techie tools for expressing creative ideas, online ‘cloud’ sharing, social media, and advertising and promotions.

The marketing workplace and marketplace have changed dramatically in the last 3 years or so, partly due to ‘the cloud.’ Strategies, communication and research efforts can be implemented so much faster, more efficiently and more easily.

During that time we’ve discovered Dropbox, Wordle, Doodle, Keyword Tool, Facebook ads, Hootsuite, Mail Chimp… and Apple’s iPad, iCloud and Keynote program.