Pittsburgh marketing consultant Randy Strothman, president of Randy Strothman and Associates, holds a B.A. from Brown University and an M.Ed. from the University of Pittsburgh. He has taught communication classes for Penn State University, Chatham College and the University of Pittsburgh.
Quick Career Snapshot
Randy’s 30+ year career launched with film and television production, including a stint as editor for Mr. Rogers Neighborhood. As a producer/director, his documentary productions have garnered more than 30 awards. In the mid-90s, he transitioned into marketing and public relations support for businesses and nonprofits.
Today, Randy Strothman & Associates is a boutique marketing consulting firm which draws from a hand-picked talent pool in Pittsburgh to deliver marketing plans, branding and identities, traditional and Internet marketing and advertising, fundraising support, and public relations. He has successfully launched 6 businesses for clients.
[see also Randy's Talents for more background]
A Career History
Randy’s 30-year journey in the marketing communication field began at Penn State and Pitt. As a member of the faculty, he supported instruction with media services and also produced documentary films that won more than 30 awards.
Moving on from academia to freelancing in film and video production, his first clients included PBS and WQED-TV, WTAE-TV/ABC, Westinghouse, National Geographic and Mr. Rogers Neighborhood.
During the next 15 years he wrote and/or produced videos for clients including WTAE-TV, UPMC, Giant Eagle, United Way, Frigidaire, Federated Investors, Carnegie Science Center, Hospital Albert Schweitzer and more. (Including support for various fund raising efforts too)
He also served as Senior Writer for the trade show marketing division of Exhibitgroup/Giltspur—now GES—serving Fortune 500 companies.
A broader scope for the future
In the mid 1990s, Randy shifted into full service marketing and public relations support for businesses and nonprofits, including creative writing for a wide variety of media. Over the next 15 years he and his growing network of associates provided solutions for scores of clients and launched five businesses.
Today he serves on the Advisory Board of Neighbors in the Strip and as chair of its Marketing Action Team. And most recently he was part of a volunteer team that redesigned and rebuilt the Deutschtown website.
Some new directions starting around 2000
Blending his business and nonprofit experience, Randy developed community-building projects and clients. In areas of marketing, PR, fund raising and planning he has worked with five Mainstreets Pittsburgh districts and the Urban Redevelopment Authority.
In 2006 he served as a Main Streets manager in Pittsburgh’s Little Italy. For the first time the business association had greater fiscal accountability, proactive “action teams,” a detailed annual plan, profit from its 3-day festival, a new record for fund raising and new corporate and nonprofit partners.
Following that year in the front lines of urban Main Streets work, Randy returned to run his Pittsburgh marketing consultancy, developing new clients and products. He also launched new services building websites with social media enhancements and develops the architecture and written and visual content for the sites.
And the journey continues… into digital, virtual and social media worlds of the future.