Blogging as a business marketing strategy: Our ‘Top 10’ most read blog posts in 2011
As a Pittsburgh writer, Randy Strothman has published a total of 38 blog posts on this site since he began posting.
The 2011 ‘readers poll’ winner among all the posts is one that used the word ‘Avatar’ as a metaphor, in both the title and copy. It drew a lot of people who didn’t stay long! My, my, the power of keywords. He changed the blog title and copy this year, removing the powerful word to deflect avid movie fans.
Read more about our top marketing blog posts and ones of our top client, for whom Randy also blogs. You’ll notice that he likes to make the posts very visual! That theatricality probably has something to do with his film and video background.
Why do we blog?
While many of the most read bloggers express opinions on the state of the world, we write blogs for business—to bring niche visitors to a website, to please search engines, to establish professional expertise, to announce events, for PR, for press releases, and to keep websites fresh with news for visitors. BTW, we offer two blogs on this website: a Marketing Blog and a Client News Blog.
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The Top 10 winning blog posts on this website
(Note: the number in parens below represents the number of ‘Unique Page Views’ in 2011. Also note that some of these blogs were written in 2009 and 2010, but are still drawing readers.)
1. (502) Today’s technology revolution for marketing businesses (the Avatar post!)
2. (355) Pittsburgh’s Deutschtown House Tour highlights three decades of neighborhood revitalization (had lots of online promotions driving people to it)
3. (304) Revitalize communities & Main Streets with branding & marketing
4. (156) New, custom FlexTeam to brand and market luxury vacation condos in NY
5. (144) iPad, the ‘intimate’ marketing tool and more. Ya gotta love it! A rave by Randy.
6. (130) Challenges and solutions for a community website
7. (117) Social media drives better prospects to websites: the quality-of-visit difference
8. (94) Nightlife on Main Streets: Hospitality Zone strategies in business districts
9. (75) Contractor goes Green… and wins 3 awards in 2008
10. (67) Wine & cheese Open House at EllicottVillas during Ellicottville Mardi Gras weekend
Bonus blog. (63) A How To: Facebook advertising & marketing solutions in Pittsburgh
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The Top 10 winning blog posts on a client’s website
As part of a multi-faceted marketing strategy, we’ve published a total of 17 blog posts on Master Remodelers website since we began, with 11 posts this year. Here are the most read of our posts, ranging from 205 readers for #1 to 54 readers for #10:
1. (205) Stunning Mt. Lebanon kitchen remodel, addition and deck on Festival of Homes tour
2. (156) Master Remodelers blessed with success, great customers in 2011
3. (120) Our unique remodeling approach, from additions to kitchens, baths & more
4. (116) Picking your home remodeling contractor
5. (106) Master Remodelers wins 4 awards in 2010 BAMP “Housing Excellence” competition
6. (95) Four entries in the 2010 BAMP ‘Housing Excellence Awards’
7. (69) ‘Green’ means savings for you all year
8. (65) We love kitchen design and remodeling challenges: four unique stories
9. (61) Join us at the 15th Washington County Home Show
10. (54) Tour our kitchen remodel in Mt. Lebanon @ Festival of Homes October 16-17
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Micro-blogging on Facebook, too
Randy also ‘ghost’ posts for Master Remodelers on their Facebook page, as well as for his Randy Strothman & Associates page and for his community on their Welcome to Deutschtown Facebook page.
For the Deutschtown page he also creates lush photo albums of mostly his own photography, believing that great visuals are a powerful marketing tool.