Promoting a theater company to fill the house

August 20 2009

Wanting to expand beyond a mainly professional audience to a broader one, the unique Invisible Village Theatre asked RS&A to promote them through a variety of low cost strategies, including:

  • Press releases to 25+ media
  • Emails to specific writers & editors
  • Followup phone calls
  • Listings on a dozen events websites

Results: a full house of enthusiastic theater goers and important media promotion. View press release PDF

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