Promoting a theater company to fill the house
August 20 2009
Wanting to expand beyond a mainly professional audience to a broader one, the unique Invisible Village Theatre asked RS&A to promote them through a variety of low cost strategies, including:
- Press releases to 25+ media
- Emails to specific writers & editors
- Followup phone calls
- Listings on a dozen events websites
Results: a full house of enthusiastic theater goers and important media promotion. View press release PDF
