Cruise, don’t drive to the Pirates

Six weeks before the 2009 Pirate opener, Pittsburgh Water Limo chose Randy Strothman and Brian James to promote their shuttle service to the games. A fast track project, the initial work focused on upgrading the branding of Limo, then implementing of a variety of marketing strategies

In early March Randy had completed a Marketing Snapshot for Pittsburgh Water Limo. This new promotional effort is a direct result of the planning and recommendations included in the Snapshot.

The new season opened with a bang! As a result of media relations efforts, two stories appeared for the opening of the season: in PopCityMedia and the Pittsburgh Post-Gazette. This drove traffic to the improved and rebranded website (interim site) and resulted in numerous new bookings. A second effort in early July, increased website visitors by 600%!