Contractor launches rebranding & website project
In late July, Regis McQuaide, president of Master Remodelers, gave the go ahead to RS&A to build a new website. The new effort is driven by two forces: 1) McQuaide’s new “green” services and certifications and 2) a rebranding effort launched in 2008, but not yet applied to the site.
Phase 1 of the site will be streamlined for budgetary reasons. It will feature About Us, a portfolio of projects, as well as 4 key components of his service: Design, Construction, Craftsmanship and Sustainability. It will also feature a blog about new products, energy audits, sustainability and homeowner tips.
Randy is developing the content and design with art director Robert Sands, who created an innovative icon system for the four Key Messages of the client. Site construction is being subcontracted to a developer in Atlanta, GA. In addition, the SBDC at Pitt’s Katz School of Business is providing SEO support to the project.
Part of a campaign to launch in October
Synchronized with the launch of the website will be several new efforts, all including the new branding and icon system with a modern, clean look:
A new rebranded ad in three magazines
- A postcard mailing to their warm market
- New signage for their vehicles ———>
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Won three awards in 2008 and went Green
In the summer of 2008, Regis McQuaide earned his Certified Building Analyst credential and the company is now “certified to deliver whole-house energy savings to improve comfort while reducing home energy use.” [press release PDF] Even before that McQuaide has begun to apply his “home performance” knowledge to projects. [read PopCity article]
This includes one that won two awards in 2008: from the Post-Gazette and Master Builders Association. It’s also featured in a story in the Post-Gazette, a result of persistent media relations efforts.
This repurposing of a century-old church for 80+ year old Mrs. Hulley has made her senior years more comfortable… and brought mother and daughter together again on adjacent properties. It is a major transformation of the structure to a cozy, affordable home for an adventuresome senior citizen.
Much of it an open space design plan, this renovation features:
all living on a single floor- a new picture window in the living room
- a wheel chair accessible entry and deck
- many accessibility features in kitchen and bath
- breakfast table next to island for eating/additional counter space
- inexpensive, durable white appliances
- colors reflecting her previous Victorian-style home
This renovation blends modern with traditional and “aging in place” accessibility features. The result is a warm, open and imaginative new home for a senior citizen, showcasing her numerous antiques and spotlighting her art collection (with recessed lighting).
Plus a “lite green” treatment for energy efficiency
- high efficiency furnace/AC
- ceiling fans to reduce heating and cooling costs
- high performance low-e glazing
- ceilings lowered to 12’ for insulation (and scale).