Contractor goes Green… and wins 3 awards in 2008

initial website rebranding

With his 20-year old, award-winning Master Remodelers moving in new directions—including Green ones— president Regis McQuaide sought fresh marketing expertise for his vision.

First, RS&A provided Master Remodelers some important marketing and rebranding foundations: a Marketing Snapshot, a brand audit, a search engine audit and a geo-coded map of customers [PDF]. The team then moved on to produce:

• • A fresh identity and logo (compare old and new) [PDF ]
  • Advertising featuring the new look and “Green” capabilities [PDF ]
  • New collateral with new branding
  • A new trade show booth with large screen PowerPoint [PDFs ]
  • Press release to announce the “new directions” [PDF ]
  • Press release to announce winning 3 awards in late 2008 [PDF ]

The new trade show booth, with a Register-to-Win contest [PDF ] generated 49 new leads at the Pittsburgh Design Fair. Media relations produced an online green story in February and significantly increased website traffic.