New ways to enjoy Pittsburgh’s riverside fun spots
July 9 2009
Want to do something different this summer and save money too? Pittsburgh Water Limo created two new packages that offer fun ways to enjoy attractions along Pittsburgh’s riverbanks: The Weekend Loop and Pirate Ticket Packages. [more at Pittsburgh Happenings on Blogspot]
Combining Traditional Media Relations with Social Media
This posting is the final stage of a public and media relations campaign orchestrated by Randy Strothman & Associates. The first, Mass Media phase, included 40 faxes and 28 emails to specific writers, editors or assignment desks. The second phase concentrated on submitting stories to Community-Based Media, including newsletters and websites for neighborhoods and affinity groups. The final phase included distributing the story through Social Media including blogs, websites, Facebook and Twitter.
One early result was that visitors to his website increased 600% during a two day period following a story on 7/15 in PopCity, Pittsburgh’s great weekly ezine. Similar results were seen in April and June with stories in the Post-Gazette and PopCity.
As additional stories appear, including in community monthlies, there will be more positive impact and visibility for this young company.
