Glad you liked the brand audit article. I too found it very useful in shaping a cost effective strategy for a client. And now a second client, ironically a friend’s marketing and branding firm, wants one done for them.

In doing the online research I discovered a variety of approaches, some taking up to a year to execute… and probably tens of thousands of dollars. This approach seemed very streamlined and took less than a week and cost less than $1,000 for the client.

BTW, I’ve found a lot of good information through the basic membership in MarketingProf.com. Once I even stumbled across an older online discussion about taglines for a company amzaingly similar to one of my marketing clients. Of course, I “borrowed” a few of the best free ideas… although we ended up using one of our own invention: “Advancing the art and science of living.”

If you’d like I can share more about the strategy we adapted from the article. That’s what this website is about: sharing marketing ideas and solutions.